South Korean Giant LG is trying to develop An AC @ the cost of Desert coolers..

LG is trying to catch up the huge market of lower middle class in India who uses the desert coolers in summers. This huge market is concentrated mostly in North India and LG has the keen eye to capture this market - ACs for the cost of air coolers. A coolers cost around Rs. 3000/- and the mimimum cost AC available in market is around Rs. 9000/- of 1 tonne.

LG is trying to capture this market by introducing the low cost AC in same price of Coolers. One thing they are concened that the electricity bills which goes upto Rs 1500 to Rs. 2000 /- using ACs. If they try to do something on this issue, the market is huge for them.